Business strategy
Business strategy consulting to help you consider priorities, options and the direction ahead.
Make every penny count.
Services
Risk management
Risk management consulting to help you examine exposure and weigh the implications of a decision.
Economic analysis
Economic analysis to help you interpret the context and assumptions behind business decisions.
Book a call15 minutes. No fee. A first conversation.Who we work with
From startup to
established business.
Independent advice for founders and business leaders, from early decisions to the next stage of growth. With particular experience in fintech, banking and technology.
About Pretty Penny
- Banks/Credit Unions
- Tech Companies
- Other Regulated Industries
- Non-Profit Leaders
- Fintechs
- SMEs
- StartupsSeed to exit
- FoundersEarly stage / pre-seed
Experience across leading organisations
The mind behind Pretty Penny
Deniz K. Tudor
Deniz Tudor is a finance executive, economist, and trusted advisor in risk and compliance with more than 20 years of experience across financial services, consulting, and academia. She connects business strategy with risk management and effective controls, helping organizations navigate economic, regulatory, and technological change. She holds a PhD in Economics from UC San Diego and a Master of Science in Law from Fordham University. Through her writing and speaking, she examines the decisions shaping business, finance, and technology.